Avantika Rungta

Ever since I was five, I refused to wear the clothes my mother bought me. Not as a form of rebellion but because I felt they didn’t accurately capture my sensibilities. Needless to say, style has been inherently important to me. The problem only gets exasperated as I do this for a living (buyer for a luxury retailer). The modern Indian woman of today wants her beautiful brocade lehenga but wears it with sky high Louboutins. She wants her style to be curated and the best of both worlds. Having grown up in small town India and now living in New York City, my affair with style has also become an amalgamation of two very different worlds. www.WomenNow.in and my personal blog thebrocadesutra.com will introduce you to a new way of viewing fashion from the Indian subcontinent and beyond. I will talk about my personal style, feature designers and products, inspirational people in the fashion business and report back on fun happenings in New York City.